Hanover Park, Illinois based Fujifilm North America Corporation, Graphic Systems Division has announced the installation of its Inca OnsetX3 HS at Cowan Graphics Inc., a family-owned business for 75 years located in Edmonton, Alberta, Canada. Cowan Graphics Inc. provides businesses of all sizes an extensive offering of corporate branding services including building signage, vehicle wraps/graphics, indoor/outdoor banners, murals, decals, retail/event signage, and specialty items.
The addition of the OnsetX3 HS has allowed the company to diversify product offerings including packaging capabilities, specifically regarding the ability to print on corrugated board, as well as developing free standing display units, short run specialty packaging, and more. This enabled the company to handle new and unique requests from current and new customers, accelerating business growth.
“As one of the largest digital and screen printing companies in Canada, we monitor industry trends and adapt practices to identify ways to help improve our customers printing and packaging needs,” said Blaine MacMillan, President and co-owner, Cowan Graphics, Inc. “We’re pleased to service our customers via Fujifilm’s OnsetX3 HS, which allows us to print high volume, quality images onto a wide variety of media. It’s important to have the right technology available that can keep up with market demand and that can also offer diverse products, personalized prints, packaging and display options with a fast-turnaround time.“
Companies like Cowan are innovators in their field by recognizing and embracing the need for technology that expands and diversifies their product offerings. The Specialty Graphic Imaging Association (SGIA) announced in a 2019 report that many industry professionals have identified opportunities to better serve their customers with services outside of their primary offerings, with 95 percent reporting there is opportunity for expansion within their own businesses, and 93 percent saying they believe expansion is happening within the industry as a whole.
